Since 2014, the North Carolina Breastfeeding Coalition has been awarding the “Family Friendly Clinic Award” for outpatient healthcare clinics. Award winners represent the best our state has to offer for support of breastfeeding/chestfeeding/nursing families. Members of our communities can look to NCBC’s list of awardees to know to whom they can turn for evidence-based, high-quality breastfeeding support. Award-winning clinics may proudly display the award plaque in their clinic and use our logo on the practice website if desired. Awardees benefit from guided help to improve lactation support, and public recognition and free marketing regarding mother-baby friendly care.

The Family Friendly Clinic Award for outpatient healthcare clinics is open to any outpatient medical clinic serving pregnant and postpartum women, infants and/or children in North Carolina. Applicants may include Health Departments, Family Medicine, Pediatric, Obstetric, Midwifery, or other types of clinics serving these populations.

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Criteria for the award are based on the “Baby-Friendly USA Guidelines and Evaluation Criteria,” and the Academy of Breastfeeding Medicine’s “Clinical Protocol #14: Breastfeeding-Friendly Physician’s Office: Optimizing Care for Infants and Children.” As such, the act of reviewing criteria is, in and of itself, an opportunity to identify evidence-based best practices for the care of pregnant and/or postpartum women and children.

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Participation is free of charge and no site visits are required. Please note this award is separate from our Breastfeeding Friendly Business and Workplace awards.

Click to view Award Winners

Please visit this link for Application Instructions and Criteria.

Applications are reviewed on a rolling basis.

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This work was initially funded by the CDC and United States Breastfeeding Committee, largely to support the Best Fed Beginnings project in North Carolina. It has continued without funding. Please consider a donation to NCBC to support this or any project.

For more information on this award, please contact the committee leadership at ncbc.clinicaward@gmail.com