Mother-Baby Friendly Clinic Award

What is the Mother-Baby Friendly Clinic Award for Outpatient Clinics?

On October 8, 2014, the North Carolina Breastfeeding Coalition proudly launched the “Mother-Baby Friendly Clinic Award” for outpatient healthcare clinics. Awardees will represent the best our state has to offer in terms of support for the breastfeeding family. Members of our communities can look to NCBC’s list of awardees to know to whom they can turn for evidence-based, high-quality breastfeeding support. Recognized clinics may proudly display the awarded plaque within their clinic and use our logo on the practice website if desired. Participants benefit from public recognition of mother-baby friendly care, free marketing to the public about your successes, increasing patient satisfaction, and improving support for breastfeeding initiation, duration, and exclusivity. The Mother-Baby Friendly Clinic Award for outpatient healthcare clinics is open to any outpatient medical clinic serving pregnant and postpartum women, infants and/or children in North Carolina. Applicants may include Health Departments, Family Medicine, Pediatric, Obstetric, Midwifery, or other types of clinics serving these populations. Criteria for the award are very closely based on the “ Baby-Friendly USA Guidelines and Evaluation Criteria,” and the Academy of Breastfeeding Medicine’s “Clinical Protocol #14: Breastfeeding-Friendly Physician’s Office: Optimizing Care for Infants and Children.” As such, the act of reviewing criteria is, in and of itself, an opportunity to identify evidence-based best practices for the care of pregnant and/or postpartum women and children. Participation is voluntary and free of charge. There are no site visits required. Please note this award is separate from our Golden Bow, Breastfeeding Friendly Business, and Workplace awards.

How do I apply?

Useful Tools for Application: View the Medical Office Toolkit from Colorado (Shared with permission.) Applications are due by February 1 and July 1 of each year. ​​ This work was initially funded by the CDC and United States Breastfeeding Committee, largely to support the Best Fed Beginnings project in North Carolina. It has continued without funding. Please email us to support this or any project.

What if I need more information?

For more information on this award, please contact the committee leadership. Chair: Caroline McLendon - Assistant Chair: position open Area Coordinators Perinatal Region I: position open Perinatal Region II: position open Perinatal Region III: position open Perinatal Region IV: Alisha Bailey - Perinatal Region V: Courtney Floyd - Perinatal Region VI: Donna Brooks-


Vidant Edenton celebrating their Clinic Award!